CANSTAR LAUNCH CAMPAIGN VIA NOISY BEAST
Financial comparison website Canstar has launched its second ever major above-the-line campaign, this time in partnership with Ten’s reality TV series I’m A Celebrity Get Me Out Of Here, featuring co-host Chris Brown.
In the 30-second commercial, Brown compares the vast swathe of comparison sites and home loan options to the jungle and tells consumers they can become king or queen, thanks to Canstar.
Created by Noisy Beast, the ad is running across TV, social and the Canstar website.
Last year, Canstar launched its first ever above-the-line campaign in 25 years starring brand ambassador, celebrity food critic and Masterchef judge Matt Preston.
Sara Tweedly, group executive of digital and marketing at Canstar, said in a statement: “This is only the second time in the brand’s 25-year history that we’ve committed to running a big advertising campaign.
“We’re serious about letting more Australians know that Canstar offers more than well-researched Star Ratings; we compare more brands than anyone else and help consumers easily and confidently find the right home loan for them.”
Adam Hilton, managing director of Noisy Beast, added: “Noisy Beast is very proud of our continued work with Canstar. We look forward to this campaign standing out in millions of Australian households.”