MELBOURNE CITY FC DOMINATES THE STREETS OF MELB WITH NOISY BEAST
Melbourne FC partners with APN Outdoor & Noisy Beast in the lead-up to the Hyundai A-League 2016/17 season.
Melbourne City FC will enjoy a unique presence across the city of Melbourne in the lead-up to the Hyundai A-League 2016/17 season, with Melbourne’s iconic ‘86’ tram displaying the Club’s marketing livery in its latest campaign in partnership with Noisy Beast & APN Outdoor.
Completely dominating one of the city’s trams with an external wrap and interior branding for the next eight weeks, an 86 tram has become a high impact mobile billboard, with messaging on the floor, walls and ceiling promoting Melbourne City FC.
The tram will traverse the city from Bundoora – where the Club is headquartered at the City Football Academy – through Northcote, Collingwood’s Smith St, past Spring St, the heart of the CBD, Etihad Stadium and the city’s waterfront.
The tram provided the centerpiece for Melbourne City’s fan event on Saturday, where the Club unveiled the tram and the A-League team’s 2016/17 Away Jersey
Thomas Sorensen, Anthony Caceres, Neil Kilkenny and marquee players Bruno Fornaroli and Tim Cahill surprised four young fans on a tram ride through Melbourne’s heartland, culminating in the reveal at Flagstaff Gardens where nearly 1000 supporters were on hand to greet their football heroes.
Mark Bennett, Media Director at Noisy Beast, MCFC’s agency, commented on the activation. “Melbourne’s tram network is not just a functional part of our city, trams have really become Melbourne icons. When looking for the right platform to promote MCFC’s positioning, and also engage with fans, we couldn’t look past APN Outdoor’s tram offering as a way to enhance the club’s messaging that ‘This is Our City’.
The tram will continue to navigate Melbourne’s streets right up until the start of the 2016/17 Hyundai A-League season.