SUZUKI LAUNCHES NEW CAMPAIGN FOR THE ALL-NEW SWIFT VIA INDEPENDENT AGENCY NOISY BEAST
Independent agency Noisy Beast recently launched its first media campaign for new client, Suzuki Automobiles. Launching Suzuki’s all-new Swift, an iconic vehicle for the manufacturer, Noisy Beast has employed an affinity based, contextually driven approach to the media placement.
Says Andrew Moore, director of automobiles, Suzuki: “The Noisy Beast team have done a great job in helping us launch the all new Swift with a bang. We look forward to many future successes.”
Says Mark Bennett, media director, Noisy Beast: “The Swift launch campaign has seen integrated partnerships with Channel 7’s top rating House Rules, and Nova’s national drive show, Kate, Tim and Marty. Our approach ensures the Suzuki brand is aligned with truly engaging content, a factor we see as critical in generating cut-through and consideration for the all-new Swift.
The agency showcased its work at the Suzuki Swift dealer launch event in Melbourne with X-Factor winner Samantha Jade as headline act.
Noisy Beast has had a strong start to 2017 complementing the Suzuki Automobiles win with new clients Canstar, Made Establishment, Drummond Golf and Pana Chocolate.
Says Adam Hilton, managing director, Noisy Beast: “New client partnerships are a positive reinforcement of our approach to market. We pride ourselves on generating greater recall for our clients by leveraging engaging content and creative context.”