SWISSE WELLNESS INCREASES STAKE IN NOISY BEAST AGENCY

Swisse Wellness today announced it has increased its stake in Australian based creative agency Noisy Beast, acquiring the remaining 53 percent share.

The acquisition means Noisy Beast becomes a wholly-owned subsidiary of Swisse Wellness, with the intention of growing the Noisy Beast business in size and capability both in Australia and globally.

“Noisy Beast has been vital in creating and delivering the Swisse brand to the world. From our taglines, product development, creative and high-impact media buying, Noisy has been our brand custodian for a number of years.

“This acquisition allows us the opportunity to continue to build a creative agency model with world-class creative capability that will benefit not only Swisse, but all Noisy Beast clients,” says Swisse Managing Director Oliver Horn.

“The spirit of Swisse is already very much a part of Noisy Beast and having worked closely for such a long time the integration will be seamless. This move makes sense for both businesses and Noisy will be the creative catalyst for our next phase of growth.”

Noisy Beast developed the hugely successful ambassador and media alignment strategy that has catapulted the Swisse brand to a leadership position globally. Recently adapting that same model to launch the brand in Europe, Asia and the US.

“This is a very exciting day for all Noisy Beast staff and clients. The advertising industry is continuing to evolve and with the full backing of Swisse, Noisy Beast is perfectly positioned for growth,” says Noisy Beast Managing Director Adam Hilton.

Noisy Beast has an intimate knowledge of the Chinese market and is preparing to double the size of its team in China while establishing a presence in Hong Kong and the US over the next six months.

The change in ownership will have no impact on day-to-day business operations, with both companies continuing to run independently.

Noisy Beast was recognised last year by The Australian Financial Review as the fastest growing advertising agency in Australia. Currently there are over 50 Noisy Beast team members working across offices in Melbourne, Sydney, Guangzhou and London and representing more than 20 clients, including Suzuki Automobiles, Simonds Homes, Canstar, Coates Hire, Chervon and Natures Organics, PGT Healthcare and Swisse Wellness.

Noisy Beast has created a number of large-scale and highly-regarded marketing campaigns for Swisse, including the largest ever in 2016 with the Australian Olympics and Australian Paralympics Rio campaigns, and most recently the Scuderia Ferrari Formula 1® Team launch.

For all media enquiries please contact Swisse Wellness:

Lucy Wearne
Swisse Wellness PR Manager
Lucy.wearne@swisse.com

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