SWISSE WELLNESS POWERS ATHLETES’ SUCCESS WITH RIO OLYMPICS
After being recognised by Nielsen in 2012 for creating the campaign with best cut through and awareness for the London 2012 Olympics, Noisy Beast, Melbourne is gearing up to do the same again in Rio 2016 for its client Swisse Wellness.
The ‘Powering Australian Olympic and Paralympic Dreams’ campaign showcases the partnership between Swisse and the Australian Olympic Team and Australian Paralympic Team, features a record 13 ambassadors, in over 45 commercials airing in the lead up to, and during, the 2016 games.
Each spot features targeted messaging relevant to different athletes, their disciplines and their health needs showcasing the Swisse formula for success. The 60sec brand TVC will launch during the Channel 7 broadcast of this morning’s Opening Ceremony.
“Rio 2016 is not only our largest, but also the most exciting, moving and powerful campaign we have created. Each and every one of our ambassadors are dedicated to being the very best they can be, and we are proud to to power their Rio dreams and share their inspiring stories with the rest of the world,” says Swisse Director of Sales & Marketing Michael Howard.
“The team at Noisy Beast together with the Swisse marketing team have done a remarkable job in setting us up for success in Rio. We’re absolutely delighted with all marketing indicators to date, it’s a relationship that continues to go from strength to strength.”
Says Pat Maloughney – Seven Network Director of Sport Sales: “The Swisse and Noisy Beast teams have been outstanding in the lead up to the 2016 Rio Olympic and Paralympic Games. Eighteen months of planning culminating in the largest aggregation of audience ever seen in Australian media, spanning the multiple screens of Seven. The content produced is world-class and demonstrates the commitment Swisse has to supporting our Australian Olympic team through sharing its ambassador’s stories in a very powerful and unique way, via multiple channels and platforms, which is true integration.”
Adds Adam Hilton, Managing Director of Noisy Beast: “This is where our full service offering really shines, as we’re uniquely positioned to leverage every opportunity for the brand.”
As part of the ‘Powering Australian Olympic and Paralympic Dreams’ campaign Noisy Beast negotiated a powerful partnership for Swisse as Channel 7’s official Olympic Broadcast partner.
Says Noisy Beast Media Director, Mark Bennett: “The dynamic nature of athletes, time zones and when gold medals are won means that from a media buying point of view, we’ll be watching every moment – powering through on not much sleep and ensuring our always on approach is just that. It’s a huge and ongoing effort from the team, and a hugely exciting project to be a part of.”
Adds Senior Art Director at Noisy Beast, Malcolm Chambers: “It’s been an incredible 18 month journey, from the initial planning stages, to meeting these amazing athletes – so many of them from humble backgrounds. Telling their stories and capturing their dreams, and then being able to document the experience to share it with sports mad Aussies has been a huge privilege.”
The Swisse 2016 Olympic and Paralympic Games ambassadors include:
Olympic Team: Cate Campbell (swimming), Bronte Campbell (swimming), Liz Cambage (basketball), Eleanor Patterson (high jump), Matt Glaetzer (track cycling), Rachael Lynch (hockey), Chris Ciriello (hockey), Rowie Webster (water polo), Carmen Marton (taekwondo)
Paralympic Team: Dylan Alcott (tennis), Curtis McGrath (canoe sprinter), Alex Lisney (cycling) and Ellie Cole (swimming)