Going a Little Extra for Sustainability

Creative Media

Crafting a campaign leaf by leaf

For years, Cobram Estate had been doing right by the environment by reusing or recycling over 99.5% of their operational waste.

And from a brand story perspective, we thought that was a wasted opportunity.

So we salvaged the 0.5% of their outputs that would usually go to landfill, and used them to make an ad about it.

Giving new purpose to the organic materials left behind

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