Job Done Since '71
Creative
Media
Social
Throwing it back to the ’70s to launch a new model
Since entering the Australian market over 50 years ago, the Fuso Canter has been the light-duty truck of choice for generations of Aussies.
To launch its latest model, we took a trip back to the ’70s—the decade not only gave us mullets and shag carpets but the original Canter. The result? A fully integrated campaign that mixed nostalgia with a new icon.
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