Seriously Reliable Internet

Building brand connectivity

One of the original disruptors to play in the telco space, iPrimus had been struggling to connect with new consumers in an oversaturated market where Australia's internet providers were all focusing on the same product points: plan price and network speed.​
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To set the brand apart, we created two TVCs for a campaign promoting iPrimus as The Smart Choice that centred around an even more relatable proof-point for Aussies – reliability. ​