Creative Social

Capturing the Taycan Cross Turismo in its element

With electric cars surging in popularity, Porsche wanted us to help position their Taycan Cross Turismo as the leader in e-performance.​

Putting brand ambassador Mark Webber in the driver's seat, we headed to one of the world's great tracts of wilderness – Jacob's Ladder, in northeast Tasmania – and used it as the dramatic backdrop to tell of Porsche's shift to a cleaner form of driving power.

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