No One Sees You Like VU

Finding a unique space in the uni landscape

With university enrolment rates consistently falling across the country, we recognised the unique opportunity Victoria University had to attract students by doing things differently. So, while most of the big players were busy talking about themselves, to themselves, we put VU's focus on those who mattered most: their students.​
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Enter the new brand tagline we created – Uniquely You – and the campaign platform we developed off the back of it: No One Sees You Like VU.