With strong awareness already established for Xero in Australia and New Zealand, our challenge was to amplify the brand even further.
To achieve this, we leveraged each channel more strategically, creating ongoing, engaging conversations. We combined our proven television and outdoor placements with extensions into content, podcasts, and partnerships such as Jolt charging stations and, in doing so, adding additional relevance and context.
Leading the entire creative rollout was the Noisy studio team, who ensured consistency with the global creative brand campaign across every touchpoint.